Funnel Day with Dr. Brady Frank, Dr. Tim McNamara, Dr. Mark Costes & Ashlee Evans

Bryan DulaneyFunnel Day

Dr. Brady Frank:So I’m Brady Frank, and I’m here with my compadres. We went through the Funnel Day, we loved it, and we are figuring out how to team up with the funnel guys in really creating an ascension plan to a bunch of businesses that are created or are being created. And we are excited about the process.”

Dr. Tim McNamara:Tim McNamara from Washington. A dentist like the rest of us here, and we are, as he mentioned, came here to Funnel Day to learn how to kind of unite the corners of dentistry to hopefully inspire and help other dentists.”

Dr. Mark Costes:My name is Mark Costes. Along with Brady and Tim here, and Ashlee, we joined, or we came out here to San Diego for the Funnel Day. It was great. I learned a lot about how we can kind of ascend the information that we want to bring out to the marketplace in our chosen profession of dentistry. I’m really excited to get home and implement.”

Ashlee Evans:I’m Ashlee Evans, and I, along with these guys, came to Funnel Day to work on building a funnel for dentists and idea on how to have some congruency within the profession.”

Dr. Tim McNamara:Yeah, we knew the funnel was needed in order to do this efficiently, and to reach as many people as, you know, we wanted to or needed to. So we wanted to have the funnel since Day One. Building a funnel is incredibly time-consuming, and it’s outside of our expertise. So since Day One and today, we now see the path clear.  Yeah, so I think the idea of uniting dentists started to form for Brady and I, geez, over a decade ago, and probably recognized that we needed a funnel about 24 months ago. And slowly but surely, it’s become more apparent, and so about 24 months. And after today, we see the path we need to take, very clear.”

Dr. Mark Costes:One of the hardest things about being a successful business owner is being able to identify both your strengths and weaknesses, and you know, marketing is one of those things that usually gets pushed to the side while you’re developing your product or your service. And in this case, that’s definitely, that holds true, and we’ve kind of put off putting a funnel together because we thought maybe we could do it on our own. And of course, that’s not our area of expertise, so making the move to getting some outside help, people that do this every single day, we think is the best decision, and I think we found the right place.”

Dr. Brady Frank:So I think with the Done For You service, all the things that didn’t work out and campaigns and promotions that weren’t a hit, have been weeded out. And so we’re kind of getting the best of the best in our promotions, not having to reinvent the wheel, and using something that’s more, that’s set in place with other businesses in the past, so there’s that, number one. Number two, we really know the framework for our general business, but the marketing funnel framework is something that we want to outsource to people that do that every day, like Tim said.”

Dr. Mark Costes:What I like about Done For You is that you’re able to take your area of expertise and what you understand, and integrate that with somebody that knows the marketing, and can help you with the message. It also helps keep you accountable, and keeps you on task, and gets to the end result in the time frame that you desire. So Done For You is, I think, great for all those reasons.”

Ashlee Evans:To be totally honest, I’m not quite sure what I was expecting. I kind of had an idea that you, the funnel guys were going to be showing us, well, here’s how … maybe a little more cookie-cutter. They were able to totally adapt to our situation, and to our profession, and to see where our vision was, and were able to completely modify and show us exactly, you know, give us a more clear direction for our specific situation.”

Dr. Brady Frank:Funnel Day definitely exceeded my expectations, and like Tim said, it wasn’t a cookie-cutter program. They really looked deep into not just one of our businesses, but other businesses that affect our main business, or “the amen”, I should say. The business that we came here to chat about. And so that was really helpful for us. There was dialogue about how to structure it and put everything together in a succinct funnel-based marketing plan. So definitely exceeded my expectations.”

Dr. Mark Costes:I think that Funnel Day exceeded my expectations. I’ve been to countless summits, and live and virtual summits, events trying to teach this sort of information, and the amount of extra information that we got and personal attention to our specific needs was very … it was right on point. So I think it definitely exceeded my expectations.”

Dr. Tim McNamara:Yeah, I found the way you guys were able to piece it all together … We have a rather unique model, and I had an idea that we were going to have some discussions on these different pieces and components, but we spent a lot of time figuring out the entire puzzle. So I was not expecting that.”

Dr. Mark Costes:For me, what I didn’t expect was how they were able to integrate all the moving pieces and parts of this grander vision that we had coming in, and it was all kind of disjointed and scattered. We were able to sit down and whiteboard it out, and figure out exactly how those pieces would dovetail nicely together, and how we could get the most out of the strengths of each of the experts that was coming to the table. So I think it was a moment of clarity, and I’m really happy that we were able to sit down and really brainstorm and refine our thoughts.”

“It’s really difficult to put a price on what we were able to accomplish today. When you look out, you know, in twelve months, twenty-four months, ten years from now, what the potential is of this company, now that we have the fundamentals in place as far as timelines, and real milestones and benchmarks about growth. It really is. It’s difficult to put a price on it. I guess it was priceless, in my opinion.”

Dr. Brady Frank:I think definitely. After completing the Funnel Day, I feel you guys really moved all the details out in the open, and put those into a plan that we can work with. And so I think moving forward, we’ve got really a great deal of clarity with where we’re moving.”

Dr. Tim McNamara:Yeah, absolutely, without a doubt. I want to, “Just hurry up and give me what the next level is.  I want to buy it.” I mean, let’s go. Your expertise fills such a huge gap for this team. I think that the ROI on the next level is immeasurable.”

Dr. Mark Costes:The cool thing about the way that this is set up is if we decide to take the next step, unless we’re successful, you guys aren’t successful, and there’s not really any need for you guys to give us any information that you don’t think is going to help us grow our company. So if our company doesn’t grow, then you guys don’t grow. So it’s a mutually beneficial and synergistic relationship that we’ll have together, so I believe that moving forward, this partnership is going to be a good one.”

Ashlee Evans:I’m really excited, because it was … I thought Funnel Day was able to help us really clarify the vision, as well … I mean, I think everyone here had a vision of what was going on, but this also helped to clarify, and helped to kind of smooth things over and make it look shinier but also more obtainable, because it makes more sense now.”

Dr. Mark Costes:I think that we’re, everybody here, we’re all big thinkers by nature. We’re all alpha Type A’s. And the fact that wearable to take the information and even look at our business in a bigger way, and that would could potentially even scale it bigger than we thought that we could before we sat down at the table today is really exciting. So moving forward, I think that we have big plans, we have a long list of action items, and I think it’s going to be a positive moving forward.”

Dr. Brady Frank:And one of the things I think we realized at Funnel Day was taking individual businesses of ours, and realizing that there’s a plan that could be put in place that would only add to everybody else, that was very synergistic. And for a while, we’d battled with, “how do we make this piece work with this piece, that works with this piece?” And I think we’ve come out with a clear plan of, “hey, it actually all works together for the growth and increase of each of those individual parts as well.”

Dr. Tim McNamara:For me, you know, I was in your place, wondering if this money was going to be worth it, but you can’t put a price on the vision, and the roadmap. And now that we have that, we’ll easily be able to bring in more revenue than what we just spent.”

Dr. Brady Frank:As far as myself, I think the investment in the Funnel Day was invaluable, and it probably has taken six months off of our planning process, just understanding the comprehensive marketing architecture that we’re going to be able to put in place.”

Ashlee Evans:I would tell someone that, you know, not to worry about the investment in that it just gives you such structure and such a solid road map, that it helps to help you be more clear in your vision, and they will absolutely help you with, you know, helping you to achieve those goals. And you know, like Mark was saying earlier, if you don’t win, they don’t win.”

Dr. Mark Costes:I think you have to ask yourself the question: what is your time worth? Right? So if you don’t seek experts for something that you’re not expert in, how much time is that going to extend, you know, launch day? And if launch day means that in six months, you’re going to make your first dollar, and you’re pushing that back a month, and then another month, and then twelve months, and then twenty-four months, then you’ve gotta just jump on board and do it. So the quicker you can peel that band-aid off, or rip that band-aid off, and just get going, taking action, and making that investment, the sooner you’ll make that first dollar, and the sooner you can scale your business.”

So, if you’re ready to map out all of the funnels and advertising/marketing strategy in order to launch your $1 million per year or $1 million per month business online, apply now here or contact us to see how you can register for one of our upcoming Funnel Days or Funnel Workshops.

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